As for the future of the business, he sees Hulu as able to serve trends giving customers more convenient video access with less ads and more social media presence -- a goal we can get behind, but that may leave content providers wondering how they'll get paid in this shiny new world. To that end he's touting the growth of Hulu's ad revenue as seen in the chart after the break and the rising number of Hulu Plus subscribers with a promise to hit 1 million this year. While that's well behind Netflix's most recent count, he's taking a new shot at the throne by claiming Hulu can afford to pay more for content and that studios should start signing deals on per-user, per-month basis instead of the flat rates Netflix has negotiated so far. Give the full thing a read to get a better idea of where Jason's head is at (when he's not planning a GTL run, check the pr after the break for more details on that), we'll be busy watching Jon Stewart's interview with Michael Steele.
Update: Peter Kafka over All Things Digital has word that the deal cost Hulu somewhere between $40m and $50m -- and that sum could increase depending upon the shows' performance.
Hulu CEO welcomes back The Daily Show & more from Viacom, lays out a battle plan for the future originally appeared on Engadget on Wed, 02 Feb 2011 22:30:00 EDT. Please see our terms for use of feeds.
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