I have a thing for money-making, simple solutions to obvious problems, and GeoSurf sure is one of those. This may come as a surprise to some, but even though it's 2011, if you're a media buyer, you pretty much work in the dark. I mean this in the sense of media buyers' ability to actually see their ads on the properties they bought digital real estate on, as well as the ability to see which advertisers are bidding against them. To tackle this issue?a paradox caused by IP and geo-targeting employed by media professionals themselves?proxies have to be used. These, however, tend to be tricky to use and are often plain unreliable. GeoSurf's solution fills this void.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/wL6TBXxinQ0/
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