Microsoft has teamed up with Psychster, a research firm that apparently specializes in "the psychology of social media", to study how companies should use Twitter to address a site outage, unscheduled downtime or interrupted service. Provided Twitter is available, I might add. Anyway, you can download the whitepaper here (PDF).
Source: http://feedproxy.google.com/~r/Techcrunch/~3/0Q4_hsafy5Y/
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