Wednesday, December 29, 2010

Sears And Kmart Team Up With Sonic To Launch A Netflix Competitor

It looks like Sears wants to get in the online movie market. The retail company, which also owns Kmart, has just announced that it is launching a Netflix-like movie download service, called Alphaline Entertainment. Powered by Sonic Solutions' RoxioNow platform (Rovi just bought Sonic Solutions for $720 million), Alphaline allows Sears and Kmart customers to download movies and and TV shows online. The company says that it plans to make the platform available to users on a variety of devices, including mobile.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/FQKs5_znGdc/

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