Buying a digital book for your iPad is a very odd experience. If you fire up iTunes, you can find music, movies, apps, even audiobooks, but there is no category for digital books. You need to first download the iBooks app, and then buy books within that app. So it is like a marketplace within a marketplace that also happens to be a reader. The Kindle app also works that way. It is confusing. But if you go into the App Store, you can find a whole category of iPad apps which are books. Many of them are interactive and tend to be children's books like Green Eggs And Ham ($3.99) or Miss Spider's Tea Party ($7.99). Increasingly, more and more books will end up in the App Store for a variety of reasons. The biggest one is simply because apps are more interesting. 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/1wIZ7W04euU/
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