Monday, November 1, 2010

Halloween Eve Was The Biggest Instagram Day Ever, Doubling Its Traffic

In retrospect it was inevitable, people typically upload about 20% more photos on Halloween so of course a service that easily allows you to take photos and share them would explode in usership, much like Instagram did on October 30th. Instagram founder Kevin Systrom tells TechCrunch that this weekend's Halloween Eve activity more than doubled the iPhone app's previously quoted traffic, at two photo uploads a second.

Systrom gives three reasons behind Instagram's record Halloween numbers: "1) We got featured by Apple 2) Halloween is an awesome time to share/take pictures and 3) There's just the natural growth of this thing that doesn't seem to be slowing."

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